Senior Business Development Officer, Redstone Federal Credit Union
LeJuan George, originally from Birmingham, AL, however resided in Huntsville, AL my entire life. I received a Marketing degree from Alabama A&M University. I launched my career path pursuing marketing with the BBB (Better Business Bureau) of North Alabama as a Marketing/Public Relations coordinator by conducting live, pre-recorded television appearances and radio segments as the spokesperson to inform the community and thwart off scams. Since ’08, I joined Redstone Federal Credit Union to further my marketing career by becoming a Marketing Officer. I was able to create and direct all marketing efforts for 8 internal departments and 8 branches. Throughout my tenure, I have held increasingly responsible positions within Corporate & Community Relations, Business Market Development, Business Solutions, and Business Development.
Redstone Federal Credit Union, Alabama’s #1 ranked and largest credit union, with $4.8 billion in assets and over 430,000 members. We are serious about service! As a member-owned credit union, we give back to our members through better rates, personalized service, and customized financial education. We make a difference in our communities by donating, volunteering, and striving to be more eco-friendly.
Simply stated, I serve as the face of the credit union. I market Redstone Federal Credit Union. As of January 2018, I was promoted to Senior Business Development Officer, I conduct marketing initiatives such as Membership Campaigns to our 1,500+ Membership Partners in North Alabama. This is where campaigns are customized for businesses to help their employees obtain membership (in order to join the credit union) all while helping them achieve financial success. I also conduct Affinity marketing where I manage our Affinity Debit Card program which helps raise funds for participating schools or organizations by making everyday purchases. I also handle Loyalty marketing where I manage our Redstone Discounts program by working with area businesses to provide offers. These offers are advertised on Redstone’s website where our members can view with a web link to the business to learn more about the business, then redeem by simply going to the business and “asking for their discount” at the time of purchase. The caveat, they must use their Redstone debit or credit card to receive the offer.
I enjoy art! I always enjoy attending Panoply. I enjoy Gates 6, 8 & 10 at Huntsville International Airport (Delta Airlines to be specific) because, it gets me to another part of the US or world to discover cuisines, art, culture and so much more. / I can appreciate the growth of Huntsville. I remember distinctly what use to be woods in one part of the city is now a thriving source of commerce and still growing. I grew up being a baseball fan and college football fan. I keenly remember attending games at Milton Frank Stadium, Joe Davis and then on to Lewis Crews, however, my sports interest waned significantly after completing college. With the growth of Huntsville and Madison, I look forward to seeing the new chapter of minor league baseball ball in Madison with our popular Trash Pandas.